Supposedly modeled on droplets of steel fallen from the stadium, Wenlock and Mandeville’s huge cyclops eyes make them sinister rather than cute. So far, London 2012’s visual identity has been among the worst ever, making this year’s otherwise well-planned games something of a laughing stock. Setting aside the question of whether a monster hamburger emporium fits well with a celebration of physical prowess, McDonald's decision to endorse the Olympic mascots is a rare vote of confidence for the Games’ visual branding. outlets, including at a vast temporary 1,500-seater restaurant planned for near the Olympic Park. This week, fast food giant McDonald's announced they would give away nine million free Olympic mascot toys modeled on the unpopular pair at their U.K. ![]() After two years of ridicule, London 2012’s Olympic mascots, “ Wenlock and Mandeville,” have at last found some fans.
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